Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on September 9, 2014 in Cupertino, California. Apple unveiled the two new iPhones the iPhone 6 and iPhone 6 Plus. Justin Sullivan /AFP
By Terry Fredrickson
As predicted, Apple unveiled iPhone 6 models with bigger screens and a "smartwatch" at its much-anticipated event held near Apple headquarters in California on Tuesday.
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Apple charts new course with large iPhones, smartwatch
A crowd stands outside of the large white structure built ahead of the Apple event at the Flint Center for the Performing Arts at De Anza College on September 9, 2014 in Cupertino, California. Justin Sullivan/AFP
SAN FRANCISCO, AFP – Apple moved to recapture its role as a tech trend-setter on Tuesday with its first smartwatch and two large-screen versions of the iPhone.
With the debuts of Apple Watch and iPhone 6 models stretched to fit a hot "phablet" trend, the California company delivered what rumours had predicted leading up to the event.
The Apple Watch, a sleek wrist device which links to the iPhone, "will redefine what people expect from this category," chief executive Tim Cook said at a carefully staged presentation in Apple's hometown Cupertino, California.
The iPhone 6 models boost screen sizes in what some see as the company catching up to a "phablet" trend combining features of smartphones and tablets.
The iPhone 6 will have a screen of 4.7 inches and the 6-Plus will be 5.5 inches, allowing Apple to adapt to consumers' apparent preference for bigger displays.
Cook said the new handsets represented "the biggest advancement in the history of iPhones."
Apple said the devices would be available in at least 115 countries by the end of the year and that it will begin taking orders for iPhone 6 models on Friday.
Apple added a mobile wallet that will allow consumers to simply tap their phones or Apple Watch devices to pay retailers.
Cook said the Apple Pay system would replace an "antiquated payment process" with "an entirely new payment system" that allows consumers to touch their phones to retail terminals.
The new payment system will be built into the new iPhones and the upgraded Apple's operating system called iOS 8.
Tim Cook shows off the iPhone 6's bill paying capabilities in which customers simply touch their phones to a payment terminal. Justin Sullivan/Getty Images/AFP
Cook showed a video of a consumer tapping a phone on a payment terminal, commenting, "it's so cool."
Cook introduced Apple Watch with the "one more thing" introduction that was a trademark of iconic Apple co-founder Steve Jobs.
"It is the next chapter in the Apple story," Cook said of the first new product category to be entered by the company since the death of Jobs in 2011.
"We invented intimate ways to connect and communicate directly from your wrist; it works seamlessly with iPhone and it is also a comprehensive health and fitness device."
The watch comes in two sizes and an array of interchangeable wrist straps.
Apple watch will start at $349 when it is released early next year, according to Cook. The smartwatch will work with iPhone 5 models and newer.
Using the "one more thing..." line made famous by Steve Job, current Apple CEO Tim Cook announces the Apple Watch. Justin Sullivan /AFP
While Apple Watch has touch-screen capabilities, many controls were designed into a "digital crown" button so fingers do not block screens.
Sensors can detect a wearer's pulse, and the devices synch with location-sensing features in iPhones to provide a "comprehensive picture of activity" and help work toward fitness goals, according to Apple senior vice president of design Jonathan Ive.
Applications for the watch include map software that guides people to destinations with gentle "taps" on the wrist.
Apple showed off programs for checking into American Airlines flights, unlocking Starwood hotel room doors, and even controling home lighting or temperature.
Vocabulary
adapt: to change to suit different conditions or uses - ทำให้เข้ากับ, ปรับตัว
advancement: the process of helping something to make progress or succeed; the progress that is made การพัฒนา, การรุดหน้า, ความเติบโต, ความคืบหน้า - การพัฒนา, การรุดหน้า, ความเติบโต, ความคืบหน้า
antiquated: old-fashioned and no longer suitable for modern conditions; outdated - เก่าแก่, ล้าสมัย
apparent: seeming to be something although it may not be real - ดูเหมือนว่า, ตามที่เห็นภายนอก
application (app): a program designed to do a particular job; a piece of software - โปรแกรมใช้งาน, โปรแกรมคอมพิวเตอร์
array: a group or collection of things or people, often one that is large or impressive - การจัดเรียง, ขบวน
available: that you can get, use, find or buy - มีอยู่, หาได้
block: to prevent from being seen - ปิดกั้น
boost: to increase - เพิ่ม
capability: the ability to do something - ความสามารถ
category: a group having similar qualities - ประเภท
chapter: era; a period of time in a person's life or in history - ยุค, สมัย
chart: to plan - วางแผน
chief executive officer (CEO): the person with the highest rank in a company or an organisation - ผู้บริหารสูงสุด, ซีอีโอ (ประธานบริหาร)
co-founder: a person who works with another to establish an institution, business or organisation -
combine: to mix or be put together - รวมกัน
comprehensive: complete and including everything that is necessary - ที่ครอบคลุม
consumer: someone who buys and uses goods and services - ผู้บริโภค
cool: clever; impressive - ดีเลิศ (คำสแลง)
course: the way something develops or should develop - เส้นทาง, แนวทาง
debut: performing or being introduced to the public for the first time - การเปิดตัว
destination: the place where someone or something is going - จุดหมายปลายทาง
detect: to find or prove that something is present using scientific methods - พบ
device: a machine or piece of equipment that does a particular job - อุปกรณ์ เครื่องมือ เครื่องจักร
entirely: completely; in every way possible - โดยทั้งหมด, โดยสิ้นเชิง
feature: something important, interesting or typical of a place or thing - จุดเด่น, คุณสมบัติ
iconic: well known and acting as a sign or symbol of something - มีชื่อเสียงและเป็นสัญลักษณ์แทนบาง
interchangeable: that can be exchanged, especially without affecting the way in which something works - ซึ่งแลกเปลี่ยนกันได้, ซึ่งสลับกันได้
intimate: very close, friendly and personal - คุ้นเคย, ใกล้ชิด, สนิทสนม
invent: to design or create something such as a machine or process that did not exist before - ประดิษฐ์
link: to connect - เชื่อม
location: where someone or something is - ที่ตั้ง,ทำเล
mobile: able to move or be moved around - ซึ่งเคลื่อนที่ได้ง่าย
operating system: a set of programs that controls the way a computer works and runs other programs - ระบบปฏิบัติการซึ่งควบคุมการทำงานของคอมพิวเตอร์
phablet: a mobile device that is bigger than a smartphone but smaller than a tablet. -
predict: to say that an event or action will happen in the future, especially as a result of knowledge or experience - คาดการณ์ว่า พยากรณ์จากสถิติว่า
preference: something that you want or like most - ความต้องการ
presentation: the act of presenting something to people - การแสดง
process: a series of actions that you take in order to achieve a result - แนวทางปฏิบัติ, กระบวน, วิธีการ
pulse: the regular beat of blood as it is sent around the body, that can be felt in different places, especially on the inside part of the wrist; the number of times the blood beats in a minute - ชีพจร, อัตราการเต้นของหัวใจ, จังหวะการเต้นของหัวใจ
recapture: to bring back a feeling or repeat an experience that you had in the past - พบอีก, ปะสบอีก, นึกถึงอีก
redefine: to change the nature or limits of something; to make people consider something in a new way - จำกัดความใหม่
replace: to change from one thing to another - แทน
retail: to sell directly to the public for their own use - ขายปลีก
retailer: a person or company that sells goods directly to the public for their own use - ผู้ขายปลีก
rumour: a piece of information, or a story, that people talk about, but that may not be true - ข่าวลือ
seamlessly: with no spaces or pauses between one part and the next - อย่างแนบเนียน อย่างไร้รอยตะเข็บ อย่างไร้ร่องรอย
sensor: a device that can react to light, heat, pressure, etc. in order to make a machine, etc. do something or show something - อุปกรณ์ส่งสัญญาณที่ไวต่อแสงหรืออุณหภูมิ, ตัวเซ็นเซอร์
sleek: fashionable and attractive in design; having an elegant smooth shape - มันขลับ, ทันสมัย, คล่องแคล่ว
stage: to organise an event or activity - จัด
strap: a strip of leather, cloth or other material that is used to fasten something, keep something in place, carry something or hold onto something - สายหนัง, สายรัด, สายหิ้ว
stretch: to cause something to reach, often as far as possible, in a particular direction - ขยายออก, ยืดออก
tap: to hit something gently, and often repeatedly, especially making short sharp noises - ตีเบาๆ, เคาะ, แตะเบาๆ,
temperature: a measurement of how hot or how cold a place or object is - อุณหภูมิ
terminal: a piece of equipment, usually consisting of a keyboard and a screen that joins the user to a central computer system - เทอร์มินัล, เครื่องปลายทาง
trademark: something particularly noticeable that a person, group, etc. typically has - เครื่องหมายประจำตัว
trend: a gradual change or development that produces a particular result - ทิศทาง แนวโน้ม
trend-setter: a person/company who starts a new fashion or product and makes it popular -
unveil: to show or introduce a new plan, product, etc. to the public for the first time - เปิดเผย, ประกาศให้รู้ทั่วไป
upgrade: to give something a higher level of importance - ยกระดับ
version: a particular form of something which varies slightly from other forms of the same thing - ชุด, เวอร์ชั่น
wallet: a small flat case that people keep money, bank cards, and small documents in and usually carry in their pocket or bag - กระเป๋าขนาดเล็กที่ทำจากหนังหรือพลาสติก
wrist: the part of your body between your hand and your arm - ข้อมือ
