Story:FIFA Online 3

Score a World Cup goal, digitally

FIFA Online 3 lets players experience a challenge on an international level

It doesn’t matter if you’re a soccer fan or not, the Fifa World Cup is something that grabs the attention of the whole world. Of course, you can’t participate in the tournament on the pitch, but online gamers can find a virtual substitute in the new “2014 World Cup Brazil Mode” of FIFA Online 3, the massively multiplayer online football game.

In World Cup Mode, players can experience the challenge on an international level with their preferred teams. Enhanced graphics, improvement in strategies and the latest players based on real World Cup squads are a major pull. Gamers flocked to the launch of the game last week in Bangkok to witness the online tournament, while others attended to buy special promotional items available only at game events.

“The part that I like most about this game is the ranking feature that lets players compete with others globally,” said Sing, a Matthayom 6 student and an avid gamer who attended the launch.

The real World Cup features 32 teams, but in the game you can choose to play as any of the 203 teams registered with Fifa, including Thailand.

Nattaporn Ragsook, assistant marketing communication manager of Garena Online (Thailand), the developer of Fifa World Cup, noted that the speciality of FIFA Online 3 is that all the look and characters of the players are designed to have the same features as their real-life counterparts. Their playing styles and qualifications are similar to the real ones, as well.

“We have copyright from Fifa, so the players’ names on every national team who join the 2014 World Cup are the same as the real players,” she said.

Garena, meanwhile, will hold a country-wide roadshow along with its new campaign, featuring prizes worth 1.3 million baht.

Initially, it will start with 10 schools in Bangkok. Apart from FIFA Online 3, Garena will also promote Heroes Of Newerth, a multiplayer online battle arena video game, and mobile applications such as BeeTalk and Bee123.

“The roadshow aims to promote the World Cup e-sport tournament and to welcome the World Cup, because students are the main customers of Garena,” she said.

The event is part of Garena’s plan to promote e-sport games, encourage talented gamers to be e-sport athletes and to join competitions at local and international levels.

by Sasiwimon Boonruang

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